Somewhere between the feeding schedules, the to-do lists that never seem to shrink, and the version of yourself you’re still trying to become… you’re also supposed to be building something. A brand. A business. A legacy. And some days, just getting dressed feels like the win of the century.
If that’s you, I want you to know you’re not failing. You’re just in the thick of it. The thick of womanhood I’ve been calling it lately. I’m in it with you too sis.
There’s a reason everything feels like too much. You are doing too much, not because you’re weak, but because the load is genuinely heavy. Being postpartum, raising little ones, managing a household, and trying to show up for your business is not a small thing. It was never a small thing. We just got really good at pretending it was manageable before we admitted it wasn’t.
Your nervous system is responding exactly the way it’s supposed to when it’s carrying more than it was designed to carry alone. That’s not a character flaw. That’s biology.
A lot of moms in business reach a point where they just want someone to tell them they’re doing the right things. That the time they’re spending actually matters. Or they want someone to tell them exactly what to do as if there’s one magic strategy to grow their business. I get it, I’ve wanted that too.
But here’s what I’ve learned: mentorship isn’t always a formal relationship with someone who has it all figured out. Sometimes it’s a community of women who are a few steps ahead and willing to be honest. Or a coach who helps you get out of your own head. Sometimes it’s a therapist who helps you realize the reason you can’t focus on your business is because you haven’t processed everything else you’re carrying.
Don’t wait for the perfect mentor to show up before you give yourself permission to keep going. Seek help from people who are figuring it out and have success doing so.
I’m not going to give you a productivity hack. What I will tell you is what has helped me survive seasons where I had very little to give:
Protect your one thing. On the hardest days, identify the one thing that moves the needle in your business and only do that. Not five things. One. Done is better than perfect and something is better than nothing. For me the one thing is usually sales related.
Stop performing productivity. Busy is not the same as effective. When your energy is limited, the worst thing you can do is spend it looking productive instead of actually being productive. Audit where your time is really going and use those insights to create a better more optimal schedule. This is exactly what I help my clients do.
Ask for help. This one is personal for me. I tend to figure things out on my own until I absolutely cannot anymore. But I’ve learned to ask for support sooner rather than later. Whether that’s help at home, outsourcing in your business, or just leaning on your friends and family. What that looked like for me was flying my mom in to help babysit for a couple months, asking my niece or friends to watch my son a couple hours so I can do something for myself or go on a date night. Hiring a home cleaner because I do not have the capacity to clean this three story house right now. Buying easy to make frozen meals for when I don’t have the energy to meal prep. Or diving up home and childcare tasks more with my husband.
I’ve also leveraged AI more like Claude to make simple business tasks easier. Use my Sunsama task management system to never lose track or forget tasks I want to complete.
Give yourself a real season, not just a day off. One nap isn’t going to fix burnout. If you’re running on empty, something needs to structurally change, even temporarily. What can you pause? Simplify? What were you doing out of obligation rather than strategy? Personally, I’ve accepted that 2026 will be mainly focused on family and self-care for me, so I won’t be stressing other aspects of life as much because of my capacity. But I will still be coaching clients in my Overwhelmed To Organized Program, working the backend of my husband’s business, and creating blog content and audio only podcast episodes for The Fire Inside Podcast until I go on mat leave.
This might be the thing I’m still learning the most. Rest is not a reward for finishing everything on your list because that list is never finished. Rest is part of the work. It’s what makes the work sustainable.
The season you’re in right now is not the end of your story. It’s not even the end of your business story. It’s just a chapter — and chapters end.
You’re going to come out of this with more clarity, more empathy for your clients, and more proof that you are exactly the kind of woman who does hard things and keeps going anyway.
That’s not mediocre. That’s remarkable.
If you’re a mom in business who’s feeling overwhelmed and stretched thin, I’d love to support you. Click here for a consultation.